10 weeks
Individual Project
Proposal
Existing Market
Niche Market → Gamification
Gamification is applying typical elements of game-playing to another activity to enhance the system and encourage engagement.
It works well with Gen Z because they value immediate feedback, active consumption, and sense of achievement.
Benefits include
Making experiences more interactive & enjoyable
Increasing retention
Promoting social interaction & friendly competition
Research
43 survey responses →
of respondents agree they feel fatigued when they have to make many decisions when traveling/planning
of respondents agree that they value spontaneity while they travel
of respondents agree that group dynamics can become awkward or tense
5 interviews →
What can cause tension while group traveling?
“Lack of communication stresses me out on group trips“
“Misaligned interests and budgets“
“Not having a style of vacationing planned out”
What causes you stress when traveling with others?
“Timeliness”
“Lack of control”
“Safety”
Insights
Even when travel styles don’t match, tension often mainly stems from lack of proper communication about interests.
Wanting to meticulously plan out a trip and wanting to be spontaneous are not always mutually exclusive.
Gamification in any capacity must be balanced to be enjoyable but not overly intrusive.
Iterations
Feedback
Sometimes, the hardest part is figuring out where to go
Allow flexibility in the roles people play and what they do
Expand “after” travel experience
Branding
