GO ships the excitement of experiencing new cultures directly to your doorstep and encourages travel by seamlessly planning and booking your trip within the app.

GO ships the excitement of experiencing new cultures directly to your doorstep and encourages travel by seamlessly planning and booking your trip within the app.

After subscribing through the app, inputing your allergies and travel preferences, your box will arrive full of snacks and trinkets from a different country each month.

After subscribing through the app, inputing your allergies and travel preferences, your box will arrive full of snacks and trinkets from a different country each month.

Discover where you’re going as you open the box and feel inspired to plan your trip with ease.

10 weeks

Arya Kirpekar
Sara Jo Cordasco
Haeun Ryoo

Analyzing primary research
Conducting user testing
Package design
Refine App Flow
Product photography

Research

We analyzed people's every day commutes and leisure travel habits.

9 interviews + 52 survey responses → 3 insights

People regularly search for an escape from everyday life

The monotony of commute contrasts enjoyment during leisurely travel

User satisfaction varies based on how they utilize their commute

Ideation

How might we bring the excitement of travel into our everyday lives?

Feedback from peers and guest reviewers pointed strongly toward a subscription service:

Buy subscription box

Receive box of snacks/goodies from a different country every month

Receive box of goodies from a different country every month

Receive same-day email with flight deals to that same destination

User Testing

Hypothesis 1:

The way the box opens adds more excitement to the experience than the shape of the box itself.

Hypothesis 2:

People want the app to plan their entire trip for them.

Box A

Unique shape
Instant gratification
Abrupt opening

Box B

Gift-like
Anticipation
Exciting and fancy

86% of users preferred Box B

We concluded that the way the box opens adds a level of excitement to the experience of opening the box. Though, the shape influences preference and cannot be discounted. Users value a box that is exciting to open, builds suspense, and becomes something to keep.

App

People want to maximize convenience but keep some independence in trip planning. The app flow was “confusing” and needed a lot of reworking.

Some users wanted to see activities BEFORE selecting dates/purchasing flights

Need to see more flight options at once

Give more information + way to buy tickets to suggested activities

Give more info + way to buy tickets to activities

“Offering more information is helpful if it’s in a more organized way”

“Offering more info is helpful if it’s in a more organized way”

Choose your own activities

Free navigation and exploration

View options and build trip independently

View options and build trip on your own

Rather than offering a general itinerary, we offer the opportunity to book various hotels, restaurants, and activities for the user to choose from to build their travel package. After confirming their flight dates, GO books everything for them and sends their final itinerary back within 48 hours!